Yes, the “Brosurance” Keg Stand Obamacare Ad Is Real. Meet the Guy Who Made It.


If you are in college, don’t have health insurance, and love doing keg stands, then this ad will speak to you:

The pro-Obamacare “Brosurance” ad was posted online Tuesday morning. It’s the product of a collaboration between the Colorado Consumer Health Initiative (CCHI) and ProgressNow Colorado Education, the same organizations that started ThanksObamacare.org in 2011. The ad—a tongue-in-cheek portrayal of binge-drinking, ostensibly left-leaning “Bros for Life”—is part of the “got insurance?” campaign, which includes several other ads such as one showcasing grammatically challenged golfing frat boys.

“We were really focused on getting the word out to…young adults, families, women, and minority groups,” says Adam Fox, director of strategic engagement for CCHI and one of the guys (bros?) behind the ads. “We were trying to connect with young adults, and we thought, ‘What are things that might connect with college-age folks?'”

The “Bros for Life” in the ad aren’t from a stock photo—they’re friends with CCHI staff members and had recently graduated from college. “They had time on their hands, and decided to come do some poses and help us create some content,” Fox says. (Fox himself graduated from Pacific University in 2007.)

CCHI and ProgressNow plan on rolling out more content over the next couple of weeks, including more images. As companion pieces to the “Brosurance” ad, check out Jonathan Chait’s piece asking whether Obamacare is in fact a “War on Bros,” and Sarah Kliff’s post on “what bros need to know about Obamacare.”

 

h/t Igor Volsky

TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

payment methods

TIME IS RUNNING OUT!

We have an ambitious $350,000 online fundraising goal this month and it's truly crunch time: About 15 percent of our yearly online giving usually comes in during the final week of the year, and in "No Cute Headlines or Manipulative BS," we explain why we simply can't afford to come up short right now.

The bottom line: Corporations and powerful people with deep pockets will never sustain the type of journalism Mother Jones exists to do. And advertising or profit-driven ownership groups will never make time-intensive, in-depth reporting viable.

That's why donations big and small make up 74 percent of our budget this year. There is no backup to keep us going, no alternate revenue source, no secret benefactor. If readers don’t donate, we won’t be here. It's that simple.

And if you can help us out with a donation right now, all online gifts will be matched thanks to an incredibly generous matching gift pledge.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate