SXSW Dispatch: Email Is for Old People

Photo by <a href="http://www.flickr.com/photos/laughingsquid/">Scott Beale of Laughing Squid</a>

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Sheerly Avni is a film and culture writer guest-blogging for Mother Jones from Austin’s South by Southwest Festival.

Part One: Email Is for Old People

In a fit of pathological optimism, I opted to register for both the Interactive and Film portions of SXSW. This is like deciding to “do” both Italy and France on a five-day trip to Europe: Vertigo-inducing and ill-advised, though possible if you forgo sleep. Forgoing sleep in Austin has been easy; my hotel walls, more than three blocks away from the musical epicenter, were booming in time to the bass beat until well past 2 a.m.

And now I also have insomnia. Because not until I started passing out my spiffy new business cards in the SXSW pressroom did I discover that, despite living in San Francisco, having an iPhone, knowing some html, and maintaining a regular Facebook account, what a pathetically ass-backwards, last century, late-adopting, buzzword-clueless Internet rube I really am.

And, dear reader, or rather, user, or rather content-abuser, I hope you’re a rube too.

SXSW is all about the search for the new. New music, new filmmakers, and in tech, that new “killer app,” which will change everyone’s lives forever. The killer app of two years ago at SXSW was Twitter. The killer app of last year was also…. Twitter. And this year at SXSW, as I discovered while trading business cards with tech bloggers and entrepeneurs too polite to point it out (thanks, Grant!), not having a Twitter account printed on my card places me firmly on the dusty, musty side of ever-narrowing bandwidth between tomorrow and yesterday.

Email addresses are obsolete; give your Twitter handle instead? It took me a while to wrap my mind around the concept—long enough that by the time I’d built my new account, I’d found out that guess what, Twitter’s out now, too.

Like I said, vertigo.

In my next dispatch: Two films which premiered this weekend about what happens when it’s not your email address but your livelihood that’s become obsolete.

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A full one-third of our annual fundraising comes in this month alone. That’s risky, because a strong December means our newsroom is on the beat and reporting at full strength—but a weak one means budget cuts and hard choices ahead.

The December 31 deadline is closing in fast. To reach our $400,000 goal, we need readers who’ve never given before to join the ranks of MoJo donors. And we need our steadfast supporters to give again—any amount today.

Managing an independent, nonprofit newsroom is staggeringly hard. There’s no cushion in our budget—no backup revenue, no corporate safety net. We can’t afford to fall short, and we can’t rely on corporations or deep-pocketed interests to fund the fierce, investigative journalism Mother Jones exists to do.

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