Steve Jobs Unveils Apple’s “Eco-friendly” Headquarters

<a href="http://upload.wikimedia.org/wikipedia/commons/5/54/Steve_Jobs.jpg">Matthew Yohe Original</a>/Wikipedia

Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters.

Apple CEO Steve Jobs has a talent for theatrics. Whenever he unveils Apple’s latest gadget, Jobs puts on a Messianic persona, or at least the booming voice behind the Wizard of Oz (see: Jobs revealing the iPad as if it were the Ten Commandments). Jobs showcased the iCloud at the World Wide Developers Conference on Monday in San Francisco, but proposed Apple’s new headquarters to a much smaller audience: the Cupertino City Council.

Jobs debuted a slide show of the donut-shaped building on Tuesday, causing at least one council member to crack a UFO-related joke. Yes, true to Apple’s usual blend of sci-fi and whimsy, the building does resemble a cross between a breakfast treat and a spacecraft. The campus is massive. With four stories above ground, a four-level underground garage, and enough square feet to house 12,000 workers, the mother ship almost justifies the ethereal light Jobs uses in his slide shows. Almost. See for yourself below.

 A few highlights:

-In a bout of humility, Jobs opens with: “Apple’s grown like a weed.”
-At 5:10, heavenly light splashes upon the HQ’s rounded glass, supposedly the “biggest pieces of glass in the world for architectural use,” Jobs said. A patch of California poppies are thrown in for eco-friendly measure. 
-Just after 11 minutes in, you’ll hear Jobs say, “As you know, we’re the largest taxpayer in Cupertino.” (hint, hint, nudge, nudge, don’t make us move to Mountain View! We’ll do it!). 

Jobs also mentions that he’s hired Stanford University’s senior arborist to make the campus (which Apple bought from Hewlett-Packard) 80 percent landscaped. Just how eco-friendly will this campus be? That remains to be seen. But in Jobs’ presentation of the 2015 headquarters, the poppies are already bobbing in the soft Cupertino breeze.

Fact:

Mother Jones was founded as a nonprofit in 1976 because we knew corporations and billionaires wouldn't fund the type of hard-hitting journalism we set out to do.

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2024 demands.

payment methods

Fact:

Today, reader support makes up about two-thirds of our budget, allows us to dig deep on stories that matter, and lets us keep our reporting free for everyone. If you value what you get from Mother Jones, please join us with a tax-deductible donation today so we can keep on doing the type of journalism 2024 demands.

payment methods

We Recommend

Latest

Sign up for our free newsletter

Subscribe to the Mother Jones Daily to have our top stories delivered directly to your inbox.

Get our award-winning magazine

Save big on a full year of investigations, ideas, and insights.

Subscribe

Support our journalism

Help Mother Jones' reporters dig deep with a tax-deductible donation.

Donate